Website Design and Build
A website is a serious investment of time and money
When developing a new website it is critical that the voice of the customer is heard. At the heart of Logan Tod & Co's development approach is the belief that real customer behaviour data should drive the whole website development and design process.
We also like to work as an "expert architect" on Web build projects, working in partnership with our clients to provide expert guidance, best practice design and user experience skills, and sophisticated commercial thinking. We have helped our clients in the past in this capacity, assisting with technical vendor selection, and working with clients' own in-house technical teams to deliver successful projects.
For us that starts with:
- Establishing true requirements. We believe that establishing requirements should involve an in-depth analysis of the current customer experience and customer needs coupled with a competitive review.
- Persona based Architecture. The work we put in to understand our clients' business and their customers' needs results in the creation of a Persona - a sort of human personification of all of our learning. We use Personas to guide and inform the whole development and design process, ensuring that we never forget the customer as we design our clients’ websites.
- Persuasive design. Design is perhaps the most critical part of any website project because this is ultimately what customers see. But design must also be linked to a company’s business objectives. We believe that good commercial website design should be persuasive, beautiful, and tied to business objectives like improving conversion and gross profit.
- Technology selection. There are thousands of different agencies, technologies and solutions available, and choosing the right one is a serious investment of time and money. We don't take this lightly, and always use our client's true requirements as our guide when choosing the most appropriate technology solution.
- Project management. The reason most websites are delivered late is a failure to understand the complexity of the building process and allowing sufficient human resource to manage the project effectively. Knowing this, Logan Tod & Co's full-time Project Managers work closely with our clients to manage our projects, taking responsibility for managing the development partners directly.
- Vendor selection. Choosing the right suppliers is critical to the success of your ecommerce project, but can be a time consuming, risky and complex process without the right experience and methodology. We help you to choose the right supplier – based on your business requirements, objectives and budgets. Direct exposure to a wide range of web products and companies gained whilst creating and optimizing hundreds of websites gives us the inside track as well as the ability to see past the marketing claims.
