Online Marketing Optimisation

We cover Affiliates, PPC, SEO, Email, Channels (Amazon, eBay, data feeds)

We help our clients with all manner of online marketing challenges. First, we apply our data-centric approach to ensure that we receive accurate tracking results. Then we go beyond the standard conversion rates and simple cost per acquisition (CPA) to understand how different campaigns play differing roles in creating demand and closing sales. These are some of the key questions we answer:

• Which of our clients’ channels are really contributing the most? How are the channels acquiring, converting and retaining customers?
• Are our clients creating new demand, or fulfilling existing demand?
• Do our clients’ affiliates generate new demand or steal away existing prospects?
• Is our clients’ SEO really making a difference to our sales?

How do we approach this? We:

• Produce accurate numbers and unified reporting. We help clients produce accurate numbers, integrate with web analytics tools and unify reports into a single ‘source of the truth’. We also ensure attribution that counts each sale only once.
• Perform in-depth analysis of current performance. We analyse the interaction between PPC and natural search campaigns to determine the real impact of campaigns, filtering out the duplicates and existing customers. But crucially, we examine how different types of campaign impact different phases of the customer buying process.
• Conduct optimisation programs. We develop profitable online marketing strategies, set up new campaigns, and manage the ongoing optimisation of existing campaigns. We believe in testing creative approaches, providing expert training and handover services.