Events

Logan Tod & Co will be joining 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can. Marketing has entered a new era. The web has revolutionised the way we communicate yet traditional offline efforts remain the focal point for many brands. Campaigns have a reach like never before, but to achieve their full potential the on and offline spheres must interact to create a new kind of marketing, where we work together to share data, insight, strategies and successes. We achieve so much more together than we can apart. JUMP 2010 will focus on how we can make our marketing more effective by having a joined up approach.

Old Billingsgate, London, EC3R 6DX

The IDM Academy at Ad-Tech is an open theatre on the show floor delivering 30 minute educational sessions designed to give delegates a taster of IDM training. Matthew Tod will be one of the IDM Academy speakers and will discuss the topic: Is your Conversion Rate killing your results? If you are worried about your conversion rates then this is the session for you! Matthew will share some of the knowledge he has gained working with over 170 companies. In this session you will: - Learn why conversion rate may not be the most effective measure of success for your site or campaigns - Hear some alternative approaches that reveal the real impact of marketing activity and site changes - Takeaway a roadmap to smarter measurement that will enable you to truly optimise your online spend.

National Hall, Olympia

Logan Tod hosts its first Web Analytics Wednesday presentation, taking place at Jetlag Bar, W1. Join us from 6pm for a free drink followed by the presentation at 6.30, followed by Q&A and then a chance to network or catch up with people. Our Head of Insight, Adrian Nash, and Principal Consultant, Matt Banks, will share what we have learnt from our work over the last 8 years, using numerous web analytics tools for our clients. In an attempt to distil our best practice into an informative presentation, we will be covering key insights from previous work, as well as our thoughts on what the future holds for web analytics. We will be addressing broader issues, such as ‘why people and process are as critical to success as tool selection’, along with specific issues such as ‘avoiding the pitfalls of over reliance on averages and conversation rates’ and how a few simple reports can save your company thousands. We’d love to see you there.

Click here to register now.

6.30pm, 125 Cleveland Street, London, W1T 6QB

This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS. Matthew Tod will be a guest speaker on this course.

3.15pm – 4.15pm, The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

Matthew Tod will be joining the Teradata team for a free half day seminar, hosted by Teradata, on Thursday 1st July.

Consumers are people, not cookie ID’s, phone numbers or email addresses. For many years marketers have been forced to view customers through a variety of channels, creating inconsistent experiences, reducing satisfaction and creating inefficiencies in their business.

Now leading edge companies have started to link online behaviour with customer databases to create a single joined up view of the consumer.

Join us at this free seminar to discover the importance of ‘web intelligence’ and its role in driving insight, plus hear from Matthew who will be examining these opportunities to use data more intelligently and showing how a more joined up approach will enable companies to accelerate faster more profitable growth.

To register simply click here or email jamie.cameron@teradata.com or call 020 7535 3612.

9am – 2pm, Teradata 206 Marylebone Road, London, NW1 6LY

This one day training course on web analytics, tutored by Matthew Tod, will teach you how to use online data to improve your campaign and website results, and show you how to convert more browsers into buyers.

The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

Two Days of Training and Education from Omniture Experts, Customers and Industry Figures. Logan Tod is an Omniture Fusion Partner and Gold Sponsor of this event. Matthew Tod will be presenting one of the breakout sessions.

Hilton Metropole London Hotel - 225 Edgware Road, London W2 1JU

Two Days of Training and Education from Omniture Experts, Customers and Industry Figures. Logan Tod is an Omniture Fusion Partner and Gold Sponsor of this event. Matthew Tod will be presenting one of the breakout sessions.

Hilton Metropole London Hotel - 225 Edgware Road, London W2 1JU

Matthew Tod is a key speaker in the Ecommerce Optimisation - Track 2. In this session Matthew will discuss: Why Chasing Your Conversion Rate is Bad for Business and Campaign Attribution is Costing You Money!

4.30pm. – 5.15pm., Grand Connaught Rooms, 61 – 65 Great Queen Street, Covent Garden, London WC2B 5DA

The Certificate is aimed at those who implement digital campaigns and those who specialise in managing internet, email, iTV, mobile, search and other online marketing communications. The syllabus spans the definition of digital marketing through objective setting, planning, research, channels, integration, customer acquisition and retention, campaign implementation, analysis, metrics and best practice.

3.30pm. - 5.15pm., The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

Conversion rates are used for both optimising campaigns and websites and it is taken as a matter of faith that they should be optimised. But focussing on a single metric can in fact harm your business. Matthew has seven years experience working with the UKs largest retailers and in this session he will show the pitfalls of measuring conversion rates.

3.45pm. – 4.15pm., Earls Court 2, Warwick Road, London SW5 9TA

This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS. Adrian Nash will be a guest speaker on this course and will cover the session: Optimising your digital marketing via tracking and measurement.

3.15pm. - 4.15pm., The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

This half day Seminar in conjunction with Webtrends will explain how digital marketers can analyse and optimise customer interaction across digital channels. Adrian Nash, Head of Insight & Analytics at Logan Tod, will be discussing the topic “Analysing & Optimising Customer Interaction - “The challenge of driving growth”

2pm. – 6pm., Royal Society for the Arts, London

The Certificate is aimed at those who implement digital campaigns and those who specialise in managing internet, email, iTV, mobile, search and other online marketing communications. The syllabus spans the definition of digital marketing through objective setting, planning, research, channels, integration, customer acquisition and retention, campaign implementation, analysis, metrics and best practice.

3.30pm. - 5.15pm., The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

Planning for the Ecommerce Adolescent Years - Facing the Challenges of the New Decade

The Soho Hotel, 4 Richmond Mews, London, W1D 3DH

This one day training course on web analytics, tutored by Matthew Tod, will teach you how to use online data to improve your campaign and website results, and show you how to convert more browsers into buyers.

The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS. Matthew Tod will be a guest speaker on this course.

3.30pm. - 4.30pm.,The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

Logan Tod & Co is delighted to be the sole sponsor of the upcoming autumn 2009 Omniture Seminar in London on 17th of November, where Matthew Tod will be presenting.

This one day training course on web analytics, tutored by Matthew Tod, will teach you how to use online data to improve your campaign and website results, and show you how to convert more browsers into buyers.

The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS. Matthew Tod will be a guest speaker on this course.

3.30pm. - 4.30pm.,The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS. Matthew Tod will be a guest speaker on this course.

3.30pm. - 4.30pm.,The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

This one day training course on web analytics, tutored by Matthew Tod, will teach you how to use online data to improve your campaign and website results, and show you how to convert more browsers into buyers.

The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS. Matthew Tod will be a guest speaker on this course.

The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

As the credit crunch continues to bite, acquiring and keeping customers in 2009 will be tough, both online and on the High Street. Mastery of multi-channel will, therefore, be many retailers' best defence against an uncertain future and a powerful weapon for expanding their trading horizons.

Key topics to be addressed by the 2009 Summit:

• Getting the basics right. Bringing an e-business mindset into the centre of your operation.
• Achieving the real-time, single view of the customer that multi-channel demands.
• Emerging retail technologies.
• The future of multi-channel retailing.

Programme

All Day, The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

All Day, The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

Matthew Tod will be taking session A2 ""Conversion Optimisation"". Getting them to your website is only the beginning. Getting them interested and engaged is a challenge. But the payoff doesn’t happen until those visitors register, subscribe, pledge, post, purchase or participate. From targeting the right audience to providing the right amount of information on your website - from persuasion engineering to creating just the right call to action, there are many ways to impact the percent of visitors who actually do what you want. In this session Matthew will take you through the process of conversion optimisation for those who have data and now want to know how to get real value from it. His presentation will cover:

• How to establish the nature of the visitors to your site; the fundamental factors you need to establish and communicate before you get started on site optimisation
• Tactical tools to aid ecommerce managers day to day in improving results
• Initial optimisation analysis; establishing the customer journeys that matter to the business, configuring the analytics tools and preparing the initial results.
• Practical segmentation to take your analysis to the next level and integrating the results with other techniques like usability and surveys.
• Driving action within your organisation through ROI calculations, communication and clear visualisations

4.30 pm - 17.15 p.m., The New Connaught Rooms, Covent Garden

2pm - 3.15pm, The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

2pm - 4pm, The Institute of Direct Marketing, 1 Park Road, Teddington, Middlesex TW11 0AR

Matthew Tod will be speaking on behalf of the IDM at Internet World on Wednesday 29th April from 14.40, in the Email, Mobile Marketing and Analytics Theatre. Matthew's topic will be 'Web Analytics for DM.' This session explores if DM drives online marketing, and how to spot the impact of DM campaigns online. It also looks at tracking the interaction of DM and PPC, affiliates and email.

2.40pm - 3.10pm, Earls Court, London

As the recession bites, digital media has never been more critical to reach customers. What's happening in the digital marketing world? How can the hotel industry capitalise on these changes? Are you making the most of your web spend? Now's your chance to hear leading industry figures share their thoughts on the year ahead and to ask them the questions that matter to you. Matthew Tod will be discussing the topic '5 ways to misuse web analytics and ruin your career!'

6.30pm., American Express, 76 Buckingham Palace Road, London SW1W 9AX

Understanding the strengths and weaknesses of an online retailing presence is critical for eCommerce leaders and managers and results from the latest eRetail Benchmark Index, the quarterly index tracking the online performance of top retailers, illustrate which UK retailers are getting this right. In the current economical climate, how should a retailer go about distinguishing between the need for optimising its current platform versus a complete technology re-fresh and justifying the decision? This breakfast seminar will help retailers indentify the key elements of the customer experience, look at best practices and then learn how to apply these practices to improve performance.

Matthew Tod is a key speaker at this event and will discuss how retailers can apply these lessons to improve their customer experience. He will cover a number of topics including how to measure the customer journey using web analytics tools, best practice KPI’s for retailers, benchmarks that matter and how to convert insight into hard sales.

In addition, Portaltech, a leading UK Systems Integrator (S/I) and Consultancy specializing in Commerce and Retail solutions to help companies trade online, and its strategic partner Hybris, a leading multi-channel communication and commerce software vendor, will examine how existing platforms can be optimized and at what point a technology re-fresh or re-platform is required to ensure continued growth.

8.00 am -10.30 a.m., 22nd April 2009 Soho Hotel, 4 Richmond Mews London W1D 3DH

Logan Tod & Co. is Omniture Fusion Partner and a Gold Sponsor of the Omniture Summit EMEA 2009. Matthew Tod, CEO of Logan Tod & Co. is a summit track speaker and will be taking part in a ‘Meet the Guru’ session at the summit, discussing the topic "Using data to improve results: lessons from the real world of optimisation." In this session Matthew will share insight into how to go from reams of data to improved business results in the fastest possible manner. Matthew will be joined by Sam Jones, Head of Marketing at Kitbag and one of Logan Tod’s longest standing clients.

This session takes place between 2.30pm and 3.15pm.