Retail & Consumer

With experience of over 40 eCommerce sites alone our team is highly skilled in building, analysing and improving online sales. Increasing conversion rates by modifying sites to work for the consumer boosts sales and cuts acquisition costs. Below is a list of clients with a brief description of how Logan Tod & Co are helping them.

Logan Tod & Co is proud to be working with one of the most successful online businesses in the UK. We are helping to optimise conversion rates through the intelligent application of data to the customer experience

Detailed analysis helping Carphone Warehouse identify the main areas to focus optimisation actions to improve commercial performance, including checkout analysis, segmentation and benchmarking.

Providing insight and recommendations to have a quick impact on the conversion rate of the site as well as to develop a working process to actively manage the conversion rate through greater insight.

Improving commercial return from the website at strategic and practical levels. By driving better understanding of how consumers use the website and the Stores, we have helped them move closer to multi-channel retailing. We have managed the implementation of a new website and instilled a continual testing culture plus provide a full range of online marketing support.

Weekly support for the online product teams, creation of key performance indicators, dashboards, insight and analysis.

Boosting ecommerce conversion rates on kitbag.com through improved site design, better checkout processes and better internal search.

Using analytics to advise on prioritisation of online marketing activity. Providing best practice advice for development of new website and ecommerce platform

Using web analytics and usability to enable the business to expand its product range and grow faster.

Signet is the world’s no.1 speciality retail jeweller. Focusing on the online performance of www.hsamuel.co.uk and www.ernestjones.co.uk with the primary objective being to better understand website data, Logan Tod & Co uses insight to identify quick wins to focus short term optimisation and actions, particularly around the shopping cart performance.